So, a couple minutes ago, I had a great idea. I read HARO religiously, and forward pitches that friends might find interesting. Lots of people know what HARO is, but don’t have the time to read fifty “People who have had spoken to the ghost of a beloved pet” requests to get at one that’s relevant to what they do.

There’s an opportunity! I could just create a site that helps people automatically search HARO, and only send them the relevant pitches. Pretty easy to create, pretty cheap to maintain, and it would pay for itself with ads.

So I checked the obvious domain, and — at www.harohelper.com, somebody is doing exactly what I thought of, in exactly the same way.